SEO for musicians - what I have learned about online prescence

So, we know musicians nowadays have to cover a lot of bases and I mean loads. We need to be singers, songwriters, socialisers, entrepreneurs, networkers, social media experts as well as having a lot of patience and perseverance to get results.

After using my Reverbnation site for a number of years I have recently decided to go for having a dedicated website again, mainly because it's much more customisable and now seems like the right time. Having said that websites almost seem like a different breed/type/species of online presence and seeing as I use social media so much, websites can seem like an optional extra. As a fan of other musicians though I appreciate a website for all of the detail you are looking for when you are into an artist and you just want that little bit more information.

Social media is very immediate but how would or how will I (or we) let people know about the existence of the site? What needs to be done is the google search someone would carry out on your site needs to be optimised so that google can point them in the right direction. There are lots of additional things that can be done - I started out optimising our music pages myself but once I got the gist of it and realised what was involved I thought I would look for someone who really knew what they were doing.

I used facebook and posted in an SEO group asking if anyone could help out and I followed up a few leads and in the end I went with who has been really helpful. One of the things that you need to take account of in searches is mis-spellings and people sometimes think my name is spelled Happy and by including that fact in this blog, Google will now understand that and direct people to the website even if Hapi is spelled as Happy or Hapy. People also spell my surname incorrectly but I am not going to cover that here because I consider myself as a 'first name only' kind of artist. : -)

While we're on the subject though here is some information about the name Hapi (researched by Darren):

Origins of the name Hapi 

The name Hapi (meaning Gift of God) originates from a deity who was assumed responsible for the annual flooding of the Nile in ancient Egyptian religion. The flood deposited rich silt (fertile soil) on the river’s banks, allowing the Egyptians to grow crops. The annual flooding of the river was said to be the "Arrival of Hapi". Since this flooding provided fertile soil in an area that was otherwise desert, Hapi, as its patron, symbolised fertility. Hapi was not regarded as the god of the Nile itself but of the inundation event. 

Characteristics for people called Hapi 

People with the name Hapi are seen to have a deep inner desire to use their abilities in leadership, and to have personal independence. They also intently focus on large, important issues they are passionate about. 

People called Hapi are excellent at analysing, understanding, and learning. They tend to be mystics, philosophers, scholars, and teachers. Because they live so much in the mind, they tend to be quiet and introspective, and are usually introverts. When presented with issues, they will invariably see the larger picture.

That is weirdly accurate - thanks Darren. 

Lots of love Hapi

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